In a revealing discussion on political strategy, Matt Lewis interviews Joe Jacobson, the founder of Progress Action Fund, a Democratic Super PAC that champions the provocative motto, “When Republicans go low, we go lower.” Jacobson advocates for Democrats adopting a more aggressive, relatable communication style, akin to Donald Trump’s, to resonate with everyday Americans. Key insights from the podcast include Jacobson’s critique of the Democratic Party’s past reliance on civility and moral high ground, which he argues has been less effective in the current political climate. He emphasizes the need for Democrats to “show” rather than “tell” through impactful advertising that directly illustrates policy impacts on personal lives, like privacy in reproductive rights. The conversation delves into the importance of pop culture and media presence, suggesting Democrats should leverage platforms like podcasts and UFC events to reach demographics outside the typical liberal media bubble. Jacobson also discusses the upcoming DNC chair race, highlighting candidates like Ken Martin and Ben Wikler, and the need for a chair who can galvanize the party with fresh, bold messaging strategies.