The Progress Action Fund is focused on targeting the right voters, with the right message, in the right districts. Our political instincts and rigorous data analysis give us a unique advantage on where to spend resources. In the 2022 midterms, we ran 92.1 million ads and won 10 of the 12 competitive races we chose to invest in. This includes two major upsets in Ohio’s 1st district & in New Mexico’s 2nd district, which were 2 of the only 3 races in America where a GOP House incumbent lost.

For the 2022 Georgia Senate race, we were the first organization to launch ads against Herschel Walker after he won the GOP primary. To break through the noise to reach our target demographic (Black Democrats who typically didn’t vote in midterms), we partnered with comedy legend Cedric the Entertainer to “roast” Herschel Walker. The ad went viral and received critical acclaim from numerous media outlets and political experts. This includes praise on MSNBC from Cliff Albright of Black Voters Matter & Roland Martin, who suggested Democrats across the country should replicate our approach and partner with Black male surrogates to earn the support of black men.